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The last year has seen technology road maps accelerate at a rate nobody ever could have predicted, organisations have needed to become remote, flexible, agile and secure at an unprecedented pace, that many were unprepared for. Due to current realities, the industry as a whole has delivered infrastructure enhancements and technical deployments that were years in the making, within twelve months.
Organisations who will weather the current climate best are those offering remote-working technology while continuing to be agile and working towards sustainable long-term approaches.
With remote working more prominent than ever before, there are key considerations that cannot be overlooked when deploying an all-encompassing information and communication technology.
With that being said, there is a great opportunity at present for the reseller market. The essential step to equip their product portfolios with future-proof solutions that meet the needs of the ever-evolving demands of the market is vital. These include remote working requirements so that resellers can truly revolutionise communications for their customers in desperate need of modernisation.
With a big focus on wellness, empowerment, and a people-first mentality, these priorities can easily be supported with the right approach, while at the same time ensuring business security, agility, and growth. Adapting to a disruptive strategy will be a vital step for resellers, whilst developing and reinventing your disruptive strategy will be essential to staying relevant and successful in a competitive industry.
For resellers to drive value and ensure the long-term sustainability of their customers during an ICT deployment, there are several key considerations, to name a few:
There should be a key focus on these elements when taking a holistic view of an all-encompassing ICT solution:
Certainly, from a reseller’s perspective and what’s trending in the market, much of this can be achieved through the right partnerships. There is an increase in amalgamation in the channel community for just this reason. For resellers, aligning with the correct partners to fill gaps in their product portfolios is more important now than ever before.
Through education and a functional approach, resellers who are focused on improving the everyday workflow processes through optimisation are better placed to support customers with an offering that encompasses the elements above, with the added benefits at the client level of:
The simple fact is that technological opportunities haven't left us, but we need to modernise, adapt, focus and innovate. We are in a whole new world which presents an abundance of opportunities for resellers to drive value and ensure the long-term sustainability of their customers.
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