Stop what you’re doing and grab someone in marketing! This month’s theme of predictive analytics is probably one of the most important topics for discussions around how customer experience increasingly fits into a wider picture of Sales and Marketing.
The pandemic has changed our views and experiences of so much it’s almost difficult to remember what “normal” was. As the pandemic stretched from weeks into months and beyond, it’s pertinent to question what the future looks like – certainly for the contact centre arena anyway.
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